Search engine optimization ( SEO ) is the process of improving the volume and/or quality of traffic to a web site from search engines, via natural search results through increasing the positions of a web site within the search engines, using careful analysis and research techniques.

A website needs to be written in a way that is considered to be friendly to Search Engines, if a website makes it easy for a website to be indexed (read) by the search engine spiders it has a greater chance of achieving good results in the Search Engine Result Pages (SERPs).

The most critical step of a search engine optimization ( SEO ) is to understand how a search engine spider works, Exception Tech Group know what the search engines are looking for and what techniques they give greater credibility to.

Search engine optimization ( SEO ) helps companies and Agencies not only increase traffic to their websites, but also increase web generated sales, supported by the traffic quality and relevancy to the prospective buyers communities.